August 29, 2015
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AddThis, a leading social infrastructure and analytics platform, has just announced the release of Social Brand Advocates, a new managed marketing service created to help companies connect and engage with consumers that are loyal and enthusiastic about their brands. In addition to marketing services, AddThis offers social plugins, analytics and consumer engagement tools as well as a variety of APIs and SDKs that allow developers to integrate the AddThis platform into websites and applications.
Developers generally think a lot differently than the average person who winds up using their application. By nature, developers are more linear thinkers trying to develop software for a general population that is usually anything but. For that reason, embedding tutorials and creating documentation that explains how a piece of software is intended to work has become a critical component of the end user experience.
Popular image-sharing application mlkshk now has a mlkshk API for building mlkshk-enabled applications. The service provides a social image discovery and sharing technology, with a RESTful API allowing access to a user's mlkshk account, friends, favorites, and personal image collections also known as "shakes."