November 30, 2017
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Recent updates to Google’s Search Console API provide the opportunity to leverage fine-grained detail about your search query data using the power of Excel and Pivot Tables. This tutorial by Chris Liversidge guides followers through extracting and analysing data to drive marketing decisions.
While Google leads the way in web search and Yahoo leads the way in answers, many upstart services are attempting to help you make decisions by giving you smarter answers to your questions. Microsoft has billed its new search offering Bing as both a "decision engine" and an "answer engine." Now there's Hunch, a new start-up founded by Flickr's Caterina Fake, which also aims to be a decision engine, but using a very different model. By first asking the user questions ranging from food preferences to pet peeves, Hunch tries to provide answers to questions that best match the user's interests based on crowdsourced data collected from other users.
Google has announced the pending termination of CSV download scripts. Last month, Google announced the Search Analytics API, which will take the downloads scripts place.