This article discusses how OTT (Over The Top) rivlas are cutting into Telelcom Firm profits as their services grow. OTT rivals do not represent the end for Telecom firms, as implementing APIs into their business models could open up untapped revenue sources.
Snapchat recently announced an update to its advertising platform which includes the availability of a new Ads API. The API is a set of tools for allowing important business partners access to real-time bidding on advertising time, and a set of tools to develop the content that will stream.
