October 13, 2018
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In order to get a campaign or project off the ground quickly and efficiently, careful management of the creative and technical process is essential in order to avoid big mistakes and missed deadlines. And, of course, the very thing that holds it all together is clear communication. That's where an app like Convo is really handy - it's a cloud-based, interactive workspace for business, where teams can collaborate and have real-time conversations. Convo's API makes it possible for this functionality to be integrated with other applications.
Last year, Facebook announced that it would launch a set of business-centric tools around WhatsApp. The company has also long stated that it would eventually monetize its various messaging platforms. Facebook has taken a step towards both goals with the introduction of the WhatsApp Business API.