September 26, 2018
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Online reviews can make or break a business. It has been stated that 79% of purchasing decisions are influenced by an online review. According to strategy and communications firm Cone, four out of five customers change their minds about a recommended product based on a bad review. Wouldn't it be great if you could 'hear' what people were really saying about your business?
Taking advantage of APIs is a quick and inexpensive technique for a business so long as those APIs are available and remain constant. Changes happen to APIs all the time and this is the story of Stitch, a company that found a way to succeed, despite the uncertainties inherent to the API economy.
At the beginning of 2011 we reported that Collect had decided to drop it's API in order to change their offering to something more profitable. But now ReadWriteWeb have reported the disappointing demise of Collecta. This has the potential of being the first big failure of a well funded real-time web focused company, so questions need to be asked about why this happened and why Collecta weren't successful. Back in January of this year we asked "Is It Finally the End for Real-time Search Engines?" and it now looks like that very question is being raised again.