September 26, 2018
GNU General Public License, Version 3
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API service provider Mashery (a ProgrammableWeb sponsor) has launched a new app directory at SXSW which features apps built on Mashery hosted APIs. It’s a great thing for three distinct groups. First, it helps the API providers who partner with Mashery by encouraging API usage through the apps. Second, it helps app developers seeking to build an audience. Third, it helps consumers that might be interested in finding an app that uses a particular API. Granted, those would be your super savvy mobile app consumers, but that doesn’t seem so far fetched after a week at "spring break for geeks."
This article discusses how OTT (Over The Top) rivlas are cutting into Telelcom Firm profits as their services grow. OTT rivals do not represent the end for Telecom firms, as implementing APIs into their business models could open up untapped revenue sources.
Snapchat recently announced an update to its advertising platform which includes the availability of a new Ads API. The API is a set of tools for allowing important business partners access to real-time bidding on advertising time, and a set of tools to develop the content that will stream.