Handling API calls in the cloud with a service like AWS Lambda is one of the latest ways enterprises try to save on resources. In theory, you can save a ton of money. But be careful. Costs for API calls can mount up, sometimes leaving you with a cloud computing bill ten times the size you expected.
Customer experience affects both top and bottom lines. Research shows a modest shift in customer experience can increase product sales, reduce churn, and improve revenue. This article shows how to catch market trends early and act on them in time by effectively analyzing what customers are saying.