May 15, 2020
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How API-led Omnichannel at-the-edge Communications Strategies Help Businesses Better Connect with Customers
As businesses look to maintain operations by enhancing connections with their customers, telecom APIs can help keep business running as usual and bring high quality, personalized support to customers anywhere. Omnichannel communication strategies give customers more contact points with a brand.
API service provider Mashery (a ProgrammableWeb sponsor) has launched a new app directory at SXSW which features apps built on Mashery hosted APIs. It’s a great thing for three distinct groups. First, it helps the API providers who partner with Mashery by encouraging API usage through the apps. Second, it helps app developers seeking to build an audience. Third, it helps consumers that might be interested in finding an app that uses a particular API. Granted, those would be your super savvy mobile app consumers, but that doesn’t seem so far fetched after a week at "spring break for geeks."
As the use of APIs in business continues to grow, MuleSoft founder Ross Mason encourages organisations to shift away from traditional thinking on IT. He encourages a new, two-speed operational model, as used by GE, to deliver flexible digital services while maintaining traditional business units.