November 2, 2018
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We've added 15 APIs to the ProgrammableWeb directory today in Recognition, Sports, and Marketing categories, among others. Also added: client libraries for Buddycloud.
Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.
SiteScout, a Canadian self-serve media buying platform provider, announced the launch of the final, completed version of the SiteScout API which allows developers programmatic access to the SiteScout real-time bidding (RTB) platform. The company has just added the Campaign Management component to the API which allows users to fully control their SiteScout campaigns.