The RevMob iOS SDK offers developers mobile traffic monetization for their applications. It's aim is to deliver eCPMs well above the with SDK implementation by achieve using a campaign targeting algorithm that maximizes return for stakeholders. RevMob is written in Objective-C.
Episerver recently announced the launch of Episerver Insight and a new Headless API to help organizations gain visitor intelligence. Episerver Insight allows marketers and merchandisers to track and visualize the digital behavior of both authenticated customers and anonymous visitors.
Algolia has added a personalization feature to its search results platform and API. Personalization collects data based on user behavior and allows the developer/owner to define how such data is used. The data and definition then empower Algolia to automatically produce relevant search results.
Personalization tools have long existed allowing marketers to custom tailor online marketing to consumers. However, business to business marketing has eluded personalization tools until Demandbase created its Real-time Identification service: a "service [that] bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time." Now, Demandbase is making its Real-time Identification platform available to third party developers via an the Demandbase API.