Planspot, event marketing service provider, provides access to its marketing tools through the Planspot API. The Planspot platform offers an all-in-one marketing tool that can manage, promote, and sell tickets to events. From promotion via email and social media, to dashboards that track sales and monitor progress, Planspot embodies its founder's dream: "to create a single solution for event promotion, publishing, discovering and planning."
Marketers want to take direct control of their IT environment, so it’s only natural that many marketers now look to the cloud to access a large number of applications. Teradata developed its Integrated Marketing Cloud to provide a central console through which those marketers can access and manage those applications.
Understanding the usage of your publications used to be easy: if it's a book, count the sales. A magazine? Count the subscriptions. An article--count the circulation of the hosting publication. If you're a librarian, just look at how many times it was checked out. For impact, count citations. The digital universe requires new tools to measure these and the Scholarly IQ API is Scholarly's app for putting them right into your application. Scholarly IQ uses SUSHI to harvest COUNTER usage statistics.