August 21, 2019
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It is not uncommon for e-shoppers to create a cart on a website without the intention of making an immediate purchase. The motives behind abandoning a cart can vary; what matters is how companies take advantage of the information that can be gained with each cart that is left behind. Rejoiner is a company that helps online retailers capture, analyze and recover abandoned shopping carts. The company accomplishes this with their Rejoiner API.
At its Unite developer conference this week, Shopify introduced its new Marketing Events API. The API allows market app developers to track marketing events directly within the Shopify ecosystem. Marketing apps have long been popular within Shopify's App Store, but tracking has been difficult.
Dobango, the newest venture by Nexage founder Devkumar Gandhi, has launched the first social marketing platform for Pinterest. The new Dobango Social Marketing Solution for Pinterest allows brands to create and manage contests that are driven directly by the activity of Pinterest users.