August 21, 2019
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Facebook has added Codeless App Events to the latest version of the Facebook SDK. The new feature allows app owners to track interactions between app users with certain elements within an app (e.g. buttons, images, etc.). Codeless App Events is implemented through a visual tool to reduce coding.
Qubit, a leading customer experience management (CXM) solutions provider, has announced the launch of the new Behavioral Attribution API allowing access to Qubit behavioral attribution data. The new API uses Tableau to visualize the data so that it is presented in a clear and easy to read format.
Facebook has released version 7.0 of its Marketing API and Graph API. Additionally, it released version 7.0 of its Mobile SDKs and Business SDKs. As expected, these new releases include new fields and features, but also include new requirements for mobile developers. Deprecations are also planned.