Vonage today announced that it is acquiring communications platform-as-a-service provider Nexmo in a cash and stock deal valued at $230 million. Nexmo counts some 350 customers and over 100,000 registered developers, and says that it is processing 5 billion API calls every year.
Campaigner, leading email marketing services provider, has launched the Campaigner Elements API. The Elements API is intended to be integrated with analytics platforms to gain greater insight into subscriber behavior. Creating targets for email blasts is step one. The Elements API makes step two easier: narrowing focus to potential customers.
Rebelmail publicly launched its interactive email API. After successful private integrations with ESPs like Mailjet, SendGrid, and others; Rebelmail is ready for third party integrations across the board. Through the API, users can build, send, and track interactive emails directly within an app.