With the Salesforce ExactTarget Fuel C# SDK by Salesforce, developers can access the ExactTarget Fuel REST and SOAP APIs. ExactTarget, a Salesforce.com company, provides marketing services based on the cloud. The aim of this business integration between both enterprises is to improve the way customers interact with sales, service, and marketing.
Cloud APIs are all about the endpoints: some services follow the current trend of providing a RESTful end point, others use older protocols such as RPC or SOAP, some use newer - push focused - endpoints like WebSockets or HTTP Streaming, others may offer a number of different endpoints to meet different requirements and some just use what seems to be best for a specific job which might mean not strictly following protocol rules. But is providing an endpoint to a service alone good enough? Should a developer really have to care about how a service is built or accessed when they can use a client library?
The Display & Video 360 API, which was first announced back in March, has seen a steady flow of updates over the past several months. Google has added to those improvements with a series of new features being added to the platform.