With the Salesforce ExactTarget Fuel C# SDK by Salesforce, developers can access the ExactTarget Fuel REST and SOAP APIs. ExactTarget, a Salesforce.com company, provides marketing services based on the cloud. The aim of this business integration between both enterprises is to improve the way customers interact with sales, service, and marketing.
Display & Video 360 is Google’s consolidated marketing platform that helps marketers manage their campaigns across display, video, TV, audio, etc. The platform is designed to increase productivity in collaborative environments and simplify marketing data visualization through consolidation.
Artificial intelligence is already all around us, but is more often used by consumers than by big business. Think Microsoft's Cortana, Google's Google Now, and Apple's Siri. Salesforce believes it is time to bring easy-to-use artificial intelligence to business apps on a grand scale.
Long a proven revenue channel for content publishers that have good visitor traffic, affiliate programs have always been subject to content growing stale. APIs allow merchants to supply real-time data to publishers and this article looks at how APIs are serving affiliate marketing programs today.