September 21, 2017
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Trading systems have historically been the province within large financial institutions that as “master of the universe” controlled trillions of dollars in equity. They did this by essentially locking up access to transaction engines and applications that enable most of the trading that takes place on Wall Street and other exchanges across the globe.
Millions of small businesses use QuickBooks for accounting and invoicing, but for many a view of customer data ends there. A partnership between QuickBooks maker Intuit and enterprise software-as-a-service company Salesforce looks to bring more insights to small business customers. To connect the seemingly disparate worlds in which the companies operate, they're using their APIs, namely the Intuit Data Service API.