The New Media Consortium (NMC), "an international not-for-profit consortium of nearly 250 learning-focused organizations dedicated to the exploration and use of new media and new technologies," highlighted data mashups as an important emerging technology in its 2008 Horizon Report.
When planning an event, aside from all the fun stuff like the programme, the décor and the like, the bottom line is getting people to turn up; and no-one's going to make an appearance if they don't even know it exists. So marketing the event is key, and that's where evvnt comes in. It's an online event marketing service that focuses on getting the word out there by broadcasting and publishing a user's event to multiple event listing sites. The evvnt API makes this functionality available to be integrated with other sites and applications.