The Segment Go SDK by Segment allows to implement analytics features into marketing applications, when the SDK access data from the API. Lines of code show how to identify client, track users, and group actions. It includes batching and troubleshooting.
Among the three largest social networking sites the most arcane to deal with from a developer perspective is LinkedIn. Now PeopleLinx is trying to prove there is a viable developer opportunity surrounding Linkedin APIs. The company, which just picked up an additional $3.2 million in financing, has developed an analytics application for LinkedIn that allows organizations to more easily ascertain what people are connected to what potential key accounts.
Hello Social, aimed at liberating social media data and enabling users to better engage their social media audience, just launched its company and an API to better incorporate its product offering into existing apps and workflows. Hello Social focuses on the term "engage". Since social media has taken firm hold in the marketing space, Hello Social believes true engagement with social media audiences unlocks the true potential of social media marketing.