The Segment Node.js SDK by Segment allows to communicate with the API to implement data analytics features into applications. Useful for marketing automation projects. Developers can access code to identify client, track user, and view website pages.
Customer experience affects both top and bottom lines. Research shows a modest shift in customer experience can increase product sales, reduce churn, and improve revenue. This article shows how to catch market trends early and act on them in time by effectively analyzing what customers are saying.