March 14, 2016
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Whether you've heard of it or not, Platform as a Service, or PaaS, is an emerging trend that is quickly giving way to thousands of mashups across the web and corporate Intranets. A new article in the E-Commerce Times entitled "The PaaS Era, Part 1: Everybody's Pounding Out Mashups" highlights the growth of mashups as web startups and established companies continue to open up their platforms to third party developers.
In the digital age, many companies use customer touch points to collect information without capitalizing on its full potential. By allowing companies to harness the huge amounts of customer information that gets collected, APIs become a powerful tool for competitive advantage.