Many of us have a love/hate relationship with appointment reminders. Maybe the least annoying notification is a text message, and it's also the easiest. The Twilio REST API lets you create intelligent reminders, and you can also benefit from simple integration with your CRM and reservation systems.
As the use of APIs in business continues to grow, MuleSoft founder Ross Mason encourages organisations to shift away from traditional thinking on IT. He encourages a new, two-speed operational model, as used by GE, to deliver flexible digital services while maintaining traditional business units.