As Google continues to set the bar for website analytics, Hootsuite, the social media management service, is promoting its ability to create sophisticated visualizations based on data available through the Google Analytics API. In the crowded world of social management and analytics tools, Hootsuite is poised somewhere between a multichannel social publishing platform and social analytics tool. Their recent focus on data visualization shows just how important the analytics part of the business is. While Hootsuite offers a free entry-level service the advanced Google Analytics integration is only available to paid subscribers.
Location-based social media analytics company GeoFeedia attempted to abuse the public data streams it receives from other social media platforms by monitoring the public, according to documents revealed by the ACLU. This article on Techdirt discusses the issue, and how the major platforms responded.