July 18, 2018
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The Salesforce1 platform that integrates customer relationship management (CRM) with analytics, social networking and mobile computing software has seen its momentum grow with a 96 percent increase in the number of active Salesforce1 mobile app users
The ability to analyze information and use the results to make more informed decisions is something that interests a lot of people. Developers, publishers, and small to large business owners all collect an overwhelming amount of data pertaining to the work that they do. Employing a staff of analysts to sift through the onslaught of what can sometimes seem to be useless information is obviously one way to solve this problem, ‘Machine Learning’ is another.
With the average person spending a substantial amount of time online everyday and having access to at least one kind of mobile device, the field of digital advertising has an incredible opportunity to meet consumers face to face; on their personal devices. For this kind of advertising to reach its full potential, there needs to be an accurate way to measure its accuracy and effectiveness in order for it to be a lucrative part of a brand advertising budget. That's where Vizu and its Vizu API comes in - a tool for gathering real-time information about online customers and audiences.