April 29, 2016
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Facebook has launched a new suite of marketing APIs and taken its Facebook Ads API out of private beta. The suite gives developers, ad agencies, and marketers programmatic access to pages, advertising, and analytics for their social media marketing campaigns. In addition to the Ads API, the suite includes the Insights API for building social analytics tools, and Pages API for building and accessing pages and their fields, connections, events, links, notes, photos, and videos. Both are officially part of the Facebook Graph API.
TranscribeMe and MindSwarms, two San Francisco based technology start-ups, have announced that the companies have formed a partnership to provide consumer insights through speech processing of video content and to provide searchable and shareable video consumer feedback.
Technology blogger Mohamed Marwen Meddah wrote an interesting post recently on his StartUpArabia site: "The Importance of Having An API for Arab Startups". Mohamed notes that, thus far, relatively few Arab online startups have opened up their platforms through APIs. However, he believes that providing an API is crucial for Arab online services.