March 17, 2015
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Casting a wide net is not the best strategy when it comes to marketing to developers. Segmentation answers a very important question: Whom do I need to target in order to make my product successful? In this article we recommend how to focus on the right developers to achieve your goals.
PeopleBrowsr is another “noise to signal” processor of the social media tidal wave. The Research.ly platform they provide is impressive and engaging. I had to pry myself away from it. It is a tool to answer the question, "who in this social media landscape is relevant on this topic?" but that is just the beginning. The PeopleBrowsr API is a pay to play way to gain social media intelligence.