Campaigner, leading email marketing services provider, has launched the Campaigner Elements API. The Elements API is intended to be integrated with analytics platforms to gain greater insight into subscriber behavior. Creating targets for email blasts is step one. The Elements API makes step two easier: narrowing focus to potential customers.
Shoutlet, enterprise social marketing platform, has added a contact form API to its plethora of social media services. The API allows developers to gather contact information (e.g. data from an online sign up form) and automatically update the Shoutlet contact database with the pertinent information.
AddThis, a leading social infrastructure and analytics platform, has just announced the release of Social Brand Advocates, a new managed marketing service created to help companies connect and engage with consumers that are loyal and enthusiastic about their brands. In addition to marketing services, AddThis offers social plugins, analytics and consumer engagement tools as well as a variety of APIs and SDKs that allow developers to integrate the AddThis platform into websites and applications.