June 8, 2016
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As the number of APIs grows, more people are becoming familiar with the term. I had a taxi driver who knew about APIs, although that was in tech-heavy San Francisco. Despite becoming more known, "API" is not a term most mainstream users will use. Yet many of these same people are already asking for APIs—they’re just not using the term. Here are three ways mainstream users are asking for APIs.
MailZ, transactional email delivery service, offers the MailZ API to enable systems and applications to incorporate email response features. MailZ features enable third party apps to deliver single-recipient emails after integration with the MailZ API. MailZ supports a wide range of content management systems and email platforms. In addition to automated email responses, MailZ delivers analysis and tracking tools for a more powerful email response system.
AdStage built a platform that aggregates data gathered from advertising tools. As AdStage built infrastructure to accomplish this, the company decided to move beyond ad services and into more business tools. Now, other BI system data is included and is accessible via the new Universal Data API.