March 2, 2016
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Display & Video 360 is Google’s consolidated marketing platform that helps marketers manage their campaigns across display, video, TV, audio, etc. The platform is designed to increase productivity in collaborative environments and simplify marketing data visualization through consolidation.
Online video is a widely used marketing tool and a great way to interact with customers, but with the lack of accurate analytics tools, many video campaigns have been a bit of a guessing game. That's where Vidyard comes in. It's a video marketing platform designed to give users the tools to see exactly how their videos are working, providing them with the valuable insight required in order to make the most of their video investment. Vidyard also makes this functionality available to developers via the Vidyard API.
Adding new features, service updates or interesting content to your business blog is great, but how do you ensure that your users know the cool new stuff is even there? Using a tool like WhatsNew is one way to tackle this issue. It's a service that provides an easy way to show repeat visitors what's new in a given service or application. The WhatsNew API offers even more flexibility, as it allows developers to customise the WhatsNew widget to better suit their specific needs.