Online shopping has opened up a whole new world of opportunity for the digital consumer, and savvy web users are well aware that the web has the potential to expand these possibilities even further. Convenience may not be enough; shoppers want more choice. The Bootic API helps to add some variety.
While many are excited about live traffic data on firm ground, others have turned their attention to the other 3/4 of the earth. According to The Map Room, many ships are required to carry transponders to broadcast their location. The result is a lot of public marine data and the perfect situation for a classic map mashup.