Got an idea for a new website? It's easier than ever to build a first-class application by offloading some of the harder stuff to other services. Read on and discover that your new site is already halfway built.
At least once a week someone says they wish a business partner would create some application or feature to address a specific need they have. Unfortunately, that idea generally falls by the wayside because the person with the idea knows that business partner doesn’t have either the will or the capacity to execute.
Canada’s Yellow Pages Group (YPG) is launching a new developer ecosystem to support and stimulate startup innovation in the local search and location based services market, including a certified developer program and four ways to monetize applications. The new developer ecosystem comes partly from the group's work with hackfests. “We got tired of seeing all these great ideas die after the hack, we wanted to make sure these potential local search apps were brought to market," YPG's Bradley Wing said. YPG understands the YellowAPI is a natural extension of its existing business model, and extends the reach of its advertisers by feeding their listings through 3rd parties applications built on the platform.