April 26, 2016
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Google added location insights to its Google My Business API. The feature allows businesses to retrieve a number of searches, views and actions about a specific business location made from Google resources (e.g. Google Search, Google Maps). Developers can aggregate data for actionable insight.
Google has released a new Instant Buy API for iOS. The API enables mobile device users to purchase items with a single click, as opposed to entering account information with each purchase. The API is now available for iOS devices and is meant to cut down on the amount of typing consumers must exert in order to make purchases with their Google Wallet accounts.
When a business's various stakeholders consider the decisions to make as they execute an API strategy, the API's business model will prove to be key. But as Ziggeo learned, in the interests of seizing the biggest opportunities, you may have to go back on your initial business model decision.