Enterprise software companies display wide variety in their needs and behaviors but fundamentally they are concerned with security, administration and control, cost-effectiveness and visibility. While the problems are not unique to APIs, the solutions used by modern enterprises include them.
To provide more options in searching for relevant contacts, Microsoft has decided to transition WorkingWith API users to its new People API. The People API not only provides more robust metadata than the WorkingWith API, the People API includes greater browse/search functionality and ranking system.
Over there, by the gum and the tabloid magazines, there's an API. Literally, it's a piece of plastic, but behind it is a company and the APIs that company uses to make the whole operation work. Blackhawk, a subsidiary of Safeway, distributes gift cards for many big-name stores in 90,000 retail locations. And while the cards have always been supported by backend systems, mobile is moving this ten year-old company to an open API approach.