January 26, 2017
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In May, PW reported on Gumroad's API that aimed to simplify online transactions. Indeed, the earlier release did move Gumroad towards its goal: "to democratize the ability to sell stuff online." However, Gumroad's latest offer, Platform API, simplifies the online buying process even further. The earlier API required buyers to register for a Gumroad account and required the use of links. The Platform API removes the need for links and buyer accounts. Instead, an entire transaction occurs on the merchant's site.
Under the rubrick of what it calls a "Sales Channel SDK," Shopify has launched a series of APIs so that developers can build new sales channels that Shopify's merchants can then use to extend the visibility of their catalogs. The company also announced new partners who will be using those APIs.