At the Enterprise Connect 2014 conference today Cisco announced it will be working more closely with Google to integrate conferencing services with various Google APIs. Rowan Trollope, Cisco senior vice president for collaboration, and Rajen Sheth, a product manager for Google Enterprise, took the stage to show a prototype of the Cisco Webex conferencing service running on a Chromebook. In the future, Cisco and Google will make it possible to launch WebEx directly from Google Calendar and start an instant meeting from the Google Contact Card and the Google People widget. Users will also be able to connect with others by clicking on phone numbers or extensions displayed in Gmail or Google Apps.
The advent of WebRTC has made the ability to use a URL as a way for anyone to contact you a reality. WebRTC is the technology that allows your browser or a mobile device to operate as a phone. All that’s needed is a “click-to-call” link or button on a Web page to initiate a connection with a URL.