Like big data — which businesses know they have to have, even if they aren't sure how to analyze it or what to do with it — the concept of reorienting a business toward becoming a "composable enterprise" is on every executive's to-do list. The central idea is that businesses need to break down their services, products and capabilities into discrete units so that external partners and customers can plug directly into the business experience they need.
High traffic, content-rich sites want to slice their analytics in different ways than, say, an e-commerce site. That's the concept behind Parse.ly Dash, a new product to provide "fresh insights" to these publishers with a price tag starting at $499 per month. Interestingly, the company's three pricing tiers each come with another level of API access. Despite the beautiful graphs provided by Dash, it's clear that sometimes getting at insights programmatically is preferred.