March 24, 2017
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Groupon, which calls itself a "social commerce site," is one of many online services that help consumers pool their buying power to get great deals. However, few companies can share Groupon's experience of attracting $135 million dollars from the same venture capital funds that helped grow Facebook and Zynga. To help third-party developers and affiliate members get the word out about its daily specials, Groupon has released a publicly available API.
You are shopping online and want to send a gift. But do you really want to have the retailer send one of those typed out cards with it? Sure, it includes your personal message but it just makes the recipient miss your handwriting and the ink. Sociagram offers online retailers an interesting alternative: the ability for their customers to add a video message. In many cases, that might be a a leap ahead from a pen and ink note--especially in my handwriting. The Sociagram API is the tool for retailers to use the service on their site. There are 15 APIs under "gift" in our API directory, but this could be the first to offer a "social video" twist to the topic.