Athletic shoe and apparel giant Nike recently announced that it is looking for a fellow to help ignite an open data revolution within the company. Nike's vice President of Sustainability, Hannah Jones, announced the fellowship and a partnership with Code for America during a session at SXSW 2011. Nike has exposed internal data in the past and hopes to create a situation where other companies might follow suite for a greener future.
A trend is starting to emerge: Advanced technologies are being made available first as cloud services that organizations can invoke easily via an API, rather than having to figure out how to deploy and master themselves. The latest example of that trend is a cloud service from AlchemyAPI that takes advantage of machine learning and computer vision technologies to allow publishers and providers of ad networks to more easily monetize content.
There’s a major shift under way in terms of how applications are being developed for the enterprise and the cloud. With the rise of more powerful multicore processors and relatively inexpensive Flash memory, more application logic is running in memory than ever. In fact, the line between the database and application logic running in memory is starting to blur.