Silverpop API can send automatic messages via e-mail or RSS using an XML feed. To create Apple apps related to automated marketing messages, developer smitchelus has created a third party Silverpop Engage iOS SDK. In his Github site, he shares a wrapper for the Engage Database XML API and JSON Universal Events. Instructions to install are available. Demo, guides, and tips are accessible as well.
Online video is a widely used marketing tool and a great way to interact with customers, but with the lack of accurate analytics tools, many video campaigns have been a bit of a guessing game. That's where Vidyard comes in. It's a video marketing platform designed to give users the tools to see exactly how their videos are working, providing them with the valuable insight required in order to make the most of their video investment. Vidyard also makes this functionality available to developers via the Vidyard API.
In an effort to bring more mobile users into its fold, Constant Contact today announced five new mobile partners in its AppConnect program. The move gives Constant Contact customers access to a new set of mobile email marketing tools, such as mobile email list building, location-aware text check-ins and more.
Google this week released the first preview of its Android Things Console, the tool it hopes developers will use to create and manage internet-of-things devices and services. Google has lots of guidance concerning how it expects things will best proceed. Here's what you need to know.