Silverpop API can send automatic messages via e-mail or RSS using an XML feed. To create Apple apps related to automated marketing messages, developer smitchelus has created a third party Silverpop Engage iOS SDK. In his Github site, he shares a wrapper for the Engage Database XML API and JSON Universal Events. Instructions to install are available. Demo, guides, and tips are accessible as well.
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Google has announced its latest API with a haiku of all things:
New admin tool dawns
Settings change like the seasons
For hosted email
That's from Andrew Olsen of the Google Apps team, announcing the Google Email Settings API, which allows IT administrators at organizations that use the Gmail-based Google Apps hosted webmail solution to "programmatically update Gmail settings for their users in bulk by making requests to a GData feed." Previously, settings could only be changed manually, on an account-by-account basis.