The Silverpop API can send messages via e-mail or RSS using an XML feed. This process aims to automate marketing campaigns. To create Android apps, developer Jeremy Dyer provides comprehensive resources on his Github page. Users can review features, a getting started guide, installation instructions, universal behaviors, and XML API with examples.
Twilio has announced that it will acquire SendGrid in an all-stock deal that totals $2 billion, the company’s largest acquisition to date. Twilio is well-known in the developer community for their API offerings. With the addition of SendGrid’s services, Twilio gains an already robust email service.
Long a proven revenue channel for content publishers that have good visitor traffic, affiliate programs have always been subject to content growing stale. APIs allow merchants to supply real-time data to publishers and this article looks at how APIs are serving affiliate marketing programs today.
Qubit, a leading customer experience management (CXM) solutions provider, has announced the launch of the new Behavioral Attribution API allowing access to Qubit behavioral attribution data. The new API uses Tableau to visualize the data so that it is presented in a clear and easy to read format.