The Silverpop PHP SDK by Mark French is a connector to integrate the Silverpop Universal Behavior API. To start the development process, users can either clone the PHP repository or extract the a zip archive. They can also copy the authDataSample file, fill credentials, and save the file. Such steps serve to run the PHP script.
LinkedIn added an Audience Engagement feature to its LinkedIn Partner Program. Audience Engagement allows users to discover audiences, receive content recommendations, and benchmark content against competitors. LinkedIn offers the feature through API integration with limited launch partners.