Email is one of the oldest mediums of communication on the Internet, and, for many companies, it's still one of the most important. Delivering email and tracking email campaigns reliably is crucial to success for countless businesses today.
Now with almost two years in operation, custom analytics cloud platform Keen IO believe they have both a strong analytics product for existing customers, and the potential to quickly move into emerging market domains in the years ahead. Their strategy? To win over developers first, and let the developers evangelize back to end customers. The company provides the Keen IO API to help businesses process information by defining each piece of data as an event that can be catalogued and analyzed.
Developers are forever being asked for data from Web applications to either resolve a DevOps issue or better inform a business decision. Gathering all that data in a way that makes sense to both the developer and the people that need to act on that information has always been problematic. Looking to take that issue head on, New Relic this week launched the public beta of New Relic Insights, a real-time analytics tool that developers can invoke within the context of the New Relic application performance management (APM) service.