In theory the rise of software-defined networking is supposed to give rise to a new class of applications that will give developers more control over, for example, location-based services. In actual practice no one is quite certain how developer will invoke SDN capabilities, but the folks at Hewlett-Packard are anxious to find out.
Plivo was founded after its founders, Venky Balasubramanian and Michael Ricordeau, found each other on Github and collectively decided, "[t]elephony is complex." Today, Plivo's focus is simple in statement, but complex in execution: Plivo offers "simple and powerful APIs that make it easier for businesses to develop telephony applications." Plivo's building block APIs allow developers to create telephony applications without learning the nuts and bolts of legacy telephony.