The Sklik Ruby SDK by Ondřej Bartas allows API interaction to access search advertising features. Implementation, basic usage, and configuration available.
In October, Microsoft announced that "Landing Page by Match Type" functionality would be coming soon to Bing Ads. Microsoft has just announced that Bing Ads API users are required to make mandatory code changes so that their applications continue to work properly when Landing Page by Match Type updates are completed.
Google has added a new category of devices for targeting to the AdWords API. Connected TV allows developers to target devices connected to TVs for display and video ads. This applies to smart TVs, gaming consoles, and streaming devices such as Chromecast, Roku, and AppleTV.
