Amazon has launched the Mobile Associates API. The API enables developers to monetize apps by offering physical and digital goods for sale through the Amazon marketplace and various Android stores. App owners can earn up to 6% in advertising fees for sales made through an owner's app. With the Mobile Associates API, Amazon aims to present a new way of monetizing apps by offering contextually relevant products for sale within any given app.
ProgrammableWeb first covered Ordr.in a little over a year ago as it released APIs during Hackfood the Hackathon. Since then, Ordr.in has made significant strides in its relationships with developers and partners. Two relationships Ordr.in announces this week include partnerships with Microsoft and Delivery.com.
APIs are not new. Anybody who’s been involved with enterprise apps knows this is true. And yet, “suddenly,” they’ve moved from a development tool to a critical component of an online or mobile business strategy.