May 11, 2016
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Microsoft CEO Satya Nadella aims to shake things up with a company hackathon. Airpush wins Dataweek and API World's most innovative company award. Plus: Android 4.5 Lollipop to feature a new camera API, and HMAC authentication recommended.
Salesforce Marketing Cloud’s chief marketing officer, Mark Lazerow, suggests that there's roughly one really important development in social marketing per year, citing Facebook's application development platform launched in 2007 as an early example. His pick for this year's model is the new Twitter ad API probably the most important development in social marketing to come along in a year.
Turn (turn.com), a leading advertising and marketing technology products provider, has announced the availability of three new APIs. These new APIs allow programmatic access to platform data and functions including: data contract and taxonomy, campaign metadata, and campaign Metrics.