May 11, 2016
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Citysearch is an easy way to find the best of anything in your city. The company, based in West Hollywood, was founded in 1995 and now covers over 75,000 locations nationwide. Using their online search tool you can search for your city and return results ranging from recommended restaurants to recommended hotels. This online aggregate of local listings content and advertisers allows developers to tap into a massive site monetization resource. The CityGrid Advertising API makes all of CitySearch’s content available to other websites, provides simple ‘pay-per-click’ monetization options to users.
You can't catch a fish without enticing bait. It's a fact; incentive gets people to take action. When it comes to the web, every company wants to get potential customers or fans to interact with their brand and demonstrate loyalty, and the best way to do that is to offer users something exciting for their efforts. Push Entertainment is a service that offers a range of loyalty applications for consumer brands. The company also provides an API that allows developers access to this data.
Salesforce Marketing Cloud’s chief marketing officer, Mark Lazerow, suggests that there's roughly one really important development in social marketing per year, citing Facebook's application development platform launched in 2007 as an early example. His pick for this year's model is the new Twitter ad API probably the most important development in social marketing to come along in a year.