Microsoft CEO Satya Nadella aims to shake things up with a company hackathon. Airpush wins Dataweek and API World's most innovative company award. Plus: Android 4.5 Lollipop to feature a new camera API, and HMAC authentication recommended.
Snapchat, which recently surpassed Twitter in daily usage, has unveiled an API that allows advertisers to purchase Snapchat ads programmatically and at scale. Part of a broader launch of new ad offerings, Snapchat's Ads API could help the company grow its ad revenue and pave the way for an IPO.