May 12, 2016
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We've added six APIs to the ProgrammableWeb directory today in categories such as Testing, Telephony, and Advertising. Included in the additions is an API that provides account-specific pricing for Twilio's voice and phone number services. Here's a rundown of the latest additions.
Science Rockstars aims to transcend simple recommendation engines and A/B testing techniques to create personal profiles of pitches that persuade individually. Their Persuasion API allows applications to compile profiles of each customer and what sways them. Then, based on the profile, communication can be altered in real time in ways that best suit the customer and increase the conversion rate. The documentation notes that it can be implemented either on the server or client side (the latter includes a Javasctipt library to facilitate the process).
Here is an interview with Jeh Daruwala, CEO of Yactraq.com . Their work brings machine learning and natural language processing to the potentially blockbuster world of online videos for targeting of ads based on behaviour. Thus the ads are less spammy, much more relevant, and a win-win for audiences, advertisers and content channels.