August 6, 2015
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API service provider Mashery (a ProgrammableWeb sponsor) has launched a new app directory at SXSW which features apps built on Mashery hosted APIs. It’s a great thing for three distinct groups. First, it helps the API providers who partner with Mashery by encouraging API usage through the apps. Second, it helps app developers seeking to build an audience. Third, it helps consumers that might be interested in finding an app that uses a particular API. Granted, those would be your super savvy mobile app consumers, but that doesn’t seem so far fetched after a week at "spring break for geeks."
Webhooks offer a far more efficient way to monitor changes to an endpoint than traditional polling. In this recent article on InfoWorld, Mark Geene discusses the technology and highlights three commercial implementations that put it to good use to improve the customer experience.
To be a successful API provider means actively engaging with your developer community to build up your ecosystem of developers and partners. This research report looks at the growth patterns of eight successful API providers and the strategies they employed to gain traction.