Nintendo, once a name synonymous with video game innovation and dominance, is back in the spotlight thanks to Pokémon Go. Now, it has merged its developer programs into a single portal, suggesting that the company could be looking to include independent game developers in its comeback plans.
The goal of HeyZap is to be the "YouTube of casual gaming" by giving site publishers a way to embed more than 6000 casual Flash games into their sites with a single embed code. Their business model (more detail from TechCrunch) is to collect revenue from ads within the games using the MochiAds ad platform and share some of that with developers. The publishers using the code don't get revenue, but get increased traffic to their sites.