January 4, 2016
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Aria Solutions announced an API-based softphone solution that brings Salesforce CRM and Cisco telephony platforms together in a single solution. The Velocity Softphone is available on the Salesforce AppExchange and eliminates the need for agents to flip back and forth between various platforms.
Customer experience affects both top and bottom lines. Research shows a modest shift in customer experience can increase product sales, reduce churn, and improve revenue. This article shows how to catch market trends early and act on them in time by effectively analyzing what customers are saying.
Businesses are using a voice over Internet service to address a common problem: The gap between online users and customer care centers. A 2011 TeaLeaf survey found the abandonment rate for online shoppers reaches 41 percent when these customers encounter a problem. One way companies are addressing the problem is by integrating VoIP APIs within their websites so customers can click-to-call for help, according to a SureVoIP blog post.